Our Team
Dr Alex Freeman
Founder/ChiropractorDr Alex Freeman holds Bachelor and Master level qualifications in Chiropractic from Murdoch University. He has completed extensive postgraduate training in sports chiropractic, paediatric chiropractic, maternity care, and ongoing professional development focused on spinal biomechanics, nervous system function, and the impact of modern lifestyle demands on the body.
With nearly two decades of experience, Alex has supported thousands of patients across both rural and metropolitan Australia. His career began in country South Australia, working between two small towns where access to healthcare was limited. This environment shaped a practical, hands-on approach to care, requiring adaptability, efficiency, and strong clinical decision-making.
After returning to Perth, Alex spent over a decade refining his skills while supporting patients from all walks of life and mentoring chiropractors entering the profession. His clinical background is strongly rooted in a broad experience in managing complex, long-standing spinal and musculoskeletal issues.
Alex is known for a direct, results-focused treatment style. His approach commonly incorporates firm spinal and extremity adjustments, dry needling, and soft tissue therapy. He is often sought out by people looking for clear answers and effective care, particularly when other approaches have not delivered lasting results.
Outside the clinic, Alex is a husband to Melissa and a proud father to two boys. He has a background in competitive swimming and experience across triathlons, football, gym training, and CrossFit. When he’s not working, he enjoys riding, swimming, spending time with friends, and watching the footy with his family.
ChiropractorDr Joel Maylor
Dr Joel Maylor is a chiropractor with a strong background in exercise science, sports rehabilitation, and clinical chiropractic care. He holds an Honours degree in Exercise Science and Sports Rehabilitation, along with a degree in Clinical Chiropractic Science completed with High Distinction.
With experience working across high-level elite athletes, amateur competitors, social sports participants, and everyday patients, Joel brings a practical, results-focused approach to care. He regularly helps people manage common issues such as sprains, strains, and movement-related pain, while also supporting performance, recovery, and long-term function.
Clinically, Joel has a particular interest in low back complaints and neck and shoulder deficits, recognising how these areas often impact daily comfort, work capacity, and physical performance. He places a strong emphasis on understanding how the body moves as a whole, explaining findings clearly, and guiding patients toward care plans that match their goals and lifestyle.
Joel’s approach is straightforward, evidence-informed, and centred on helping people move better, feel stronger, and stay active over the long term. Joel incorporates multiple manual techniques including; diversified, gonstead, sot, drop table, impulse. He is also skilled in Soft tissue therapy and dry needling.
When he’s not in the clinic, Joel participates in social basketball competitions locally here in Vic Park, watching the NBA, and switching off with music, either on the guitar or behind the decks.
Our Team
Madeleine James
Clinic ManagerAs Clinic Manager at Freeman Chiropractic, Madeleine brings over 15 years of healthcare experience across clinical, administrative, and hybrid roles, predominantly within hospital settings. With a strong passion for working with people and making a meaningful impact, Madeleine plays a vital role in the day to day success of the clinic. Her role is incredibly diverse, spanning marketing and advertising, clinic operations, social media and content creation, payroll and banking, HR, and operating procedures. Madeleine proudly wears many hats to ensure the clinic runs smoothly. Outside of work, she enjoys spending time in nature, travelling, renovating her home, and adventuring with her dog.
Administration AssistantZoe Hazeldine
Zoe is an Administrative Assistant and social media manager at Freeman Chiropractic, bringing creativity, enthusiasm and organisation to everything she does. She has a strong passion for health and fitness and is currently studying a Bachelor of Nutrition and Food Science at Curtin University.
Zoe's role includes filming and editing content for our social media platforms as well as managing appointment bookings, payments and other operating procedures within the clinic.
Outside of work, Zoe runs her own social media platform, Good Eats by Zoe, where she shares healthy recipes and wellness-related content. She enjoys strength training in the gym and is currently training for her first half marathon. Zoe is a keen basketball player and has been playing for over 10 years. Currently playing for the Perth Redbacks in the Under 21s girls’ team.
Zoe loves interacting with people and working in the positive and supportive environment of Freeman Chiropractic.
START YOUR JOURNEY TO FULL FUNCTION
At Freeman Chiropractic, we help people in Victoria Park and Perth move better, feel better, and stay functioning at their best, for life. Let us support you on the path to lasting relief and improved wellbeing.